Carbmee

CORPORATE VIDEOS I COLLABORATED ON

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01. The Challenge

Carbmee, a leader in carbon management solutions, needed to strengthen its digital presence and communicate the technical and financial value of its platform across multiple European markets. The challenge required more than design—it called for a structured marketing strategy capable of engaging ESG and sustainability decision-makers, while also improving internal workflows for content and campaign production.

02. The Solution

My work began with marketing campaigns and strategic messaging, and expanded into content development, design, and operational improvements to support the full buyer journey.

The work included:

• Marketing Campaigns (Google Ads, Meta, LinkedIn): Planned and executed targeted campaigns adapted to each market’s regulatory and business motivations.
• Strategic Messaging & B2B Copywriting: Developed value-focused copy for ads, landing pages, guides, and email sequences (ROI, compliance risk reduction, operational efficiency).
• Content Marketing & Editorial: Produced industry guides, thought-leadership materials, and webinar content for education-driven nurturing.
• Web & Graphic Design: Designed web pages and visual assets to communicate technical capabilities more clearly.
• Workflow & Project Management: Streamlined production processes to ensure efficient delivery across teams and channels.
• Brand Development: Refined Carbmee’s visual identity and created consistent materials for European expansion.

03. The Result

The improved campaigns, messaging, and content structure strengthened Carbmee’s brand presence and clarified its value for enterprise stakeholders. These strategic upgrades supported the company’s European expansion and contributed to securing major clients such as Kärcher, Anglo American, Ingersoll Rand, and Schaeffler—solidifying Carbmee’s position in the carbon management technology space.